Abstract: This paper analyzes the innovations in management facilitated by the application of WeChat. Through practical case studies of WeChat’s use in mobile management across sectors such as government affairs, public services, enterprise, and finance, we find that WeChat has virtually reshaped management processes, methods, and philosophies. The advent of the mobile internet era will inevitably further promote and update management practices, making mobile management the definitive trend for the future. WeChat is poised to play its due role in driving this evolutionary process.
Keywords: WeChat; Mobile management; Mobile Internet; Management innovation
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